Tekstit

Week 12-13: Independent Narrative Project

Kuva
When I was thinking about the different topics that I could focus on. There were just too many of them. I researched ideas from other blogs and look for examples. I figured out that it has to be a story that has a little twist in it. I was thinking about nowadays problems that people are not aware of. For example, I was thinking about how people in rich countries are rebelling about the money while people in poor and undeveloped countries struggle to even get food. This is why my project is going to be focusing on rich people's blindness. 
Life is quite unfair because of where you are born. Are you born in rich family or poor family matters. It gives you the life status that you are living. It is hard to believe that you will get very good education if you are in poor family that lives far away from cities. On contrary, people who are born in rich families are not aware about this problem and some of them do not even care about this. I will start to explain my work from the first…

Week 11: Project 1B - Advert Sequence

Kuva
After investigating the selected brand "Rolex". I have made three advertisements regarding to it. In first two advertisements that I have made is inspired by tech magazine. Because of high quality watches that Rolex makes, it also means that it keeps on track of the new technologies. The third image did not have any text because I wanted the ones who look at it, will understand it without even saying anything.

First Advertisement



What I have done here is cut the hand which has kind of device which is used to see if there is any problems. So I have come up with the text of "When you can't see mistake" because of its high quality. And the device targeting the watch is to say that even high technologies can't see any mistakes from the watch.


Adding a logo Rolex helps watchers to see which brand it is. And placing it there makes it even clearer than other text. This has an effect of watchers eyes to look at it.

Second Advertisement

In this image I wanted to get w…

Week 10: Project 1A - Graphic Illustration

Kuva
I have used the technology magazine to get images about techs because I simply like the cool stuffs coming up. The image of the hand is about a robot doctor. On top of it, I have placed something great, like president Trump. Using a cool looking chemical image and DNA that is made from legos. I achieve a great project 1A.


Tracing paper, Repetition
At first I draw the chemical thing on the left but it seemed like it was missing something. So I have added on the right side also. The use of repetition and tracing paper occurs here. 


After I was done with the chemicals, I started drawing the technical hands by using the lines of the hand and did not mind the shadows of it. Adding Trump's head on top of it made it even greater and abstract.


Line

First I added the picture of lego DNA on bottom-right. Then I figured out that it was because of the line and added another one on top-left as a continuous of the bottom-right line. The top-left line was made to have more swift and to have the fl…

Week 8-9: Brand Research - Rolex

Kuva
BRAND HISTORY 
In year 1905, England, Alfred Davis and his brother-in-Law Hans Wilsdorf founded Wilsdorf and Davis which became Rolex SA. Commercial activity was to import Hermann Aegler's Swiss movements to England and placing them with high-quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback. Rolex was registered as a trademark in 1908 by Wilsdorf and La Chaux-de-Fonds office was opened in Switzerland. 
Now the brand is well known for high-quality and expensive watches. Main focus of the products are for business men.


BRAND IMAGERY

The name "Rolex" was just made up but in one story that was never confirmed by Wilsdorf, recounts that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork" or as a contraction of "horological excellen…

Reflection 11: Colour Theory

Kuva
On this weeks lecture I have learned a lot more about the colors and also Munsell color theory. We learn about different color modes and natural color system. Warm and cool colors are also one of the topics.

Color modes
When discussed about color modes. I have only heard of RGB because it's very common in computer science to adjust the wanted color. The range of each color is 0-255. In this example I will put maximum of Red and Green to get Yellow color. We usually type like this:
(255,255,0);
This means that I have added maximum amount of Red and Green. Then the output would be Yellow.
I haven't heard about CYM or RYB. CYM seems to be used in printed media and RYB is used in mixing paint.
Munsell color theory
This is totally a new stuff that I have never heard before and is pretty cool to understand. I did some googling and found explanation from Wikipedia: 
"In colorimetry, the Munsell color system is a color space that specifies colors based on three color dimensions: hue…

Reflection 10: Logos and Corporate Identity

Kuva
This week lecture topics are Logos and Brands in companies, Corporate design and how companies' workers can be efficient. By efficient, I mean how individual employee can make company's goals fast and effectively. This is quite familiar to me because when I was working in small company, my role and thoughts were very important. Boss would ask me how to improve the company, what went well and what did not in last half year. By telling these things, company that I worked for can improve itself and I can see the difference each half years.

Vision and Mission

If workers in company knows how well is the company doing then they have clear vision of what is going on. For some people that stress about being kicked out of company, the vision and mission of the company must be clear to everyone. This way employees can work without any stress. Even if employees knows that the company is not doing well, they can be prepared for being fired or work even harder to keep the company running an…

Reflection 9: The foundations of Typography and Layout

Kuva
To think that there are so many different things in a character or a text. Also fonts and the way to present text. It's simply amazing. For example this course's IVLE. The way how synopsis is written, white text and black background. I find id quite hard to read white text from the black background but maybe it's the way to present this course. Schedule has many different colors that points at things that are important and I like it that way. There is still a thing that is hard to read in it. A gray background and purple text is really hard to read. It feels like my eyes are jumping between the rows. I guess that is designed that way.

The importance of fonts can be seen in Avant Garde logo which turned into one of the font choices.

As I have edited some videos and actually downloaded some fonts from internet, I just wanted something that looked nice and cool. As in the lecture, the importance of fonts was pointed out in brands, logos and important highlighting in news or m…